Invitations for west elm’s most recent store grand openings in Seattle and L.A. The design of each invitation references the feel of each city: simple and understated Seattle, fun and bold L.A. Seattle invite letterpressed with bronze and black ink, L.A. invite printed with gold foil. Collaboration with Colene Blanchet.
A sampling of print and web work done for west elm, including: in-store signage for west elm + Etsy's holiday craft event and west elm + Benjamin Moore's paint class, a more contemporary take on monogramming for the Holiday 2011 collection, and homepages and email blasts announcing new arrivals and in-store events.
Book cover design for the World War II novel Unpunished, written by William Peter Grasso. The striking image of the blood-formed head wearing an officer’s cap alludes to the murder mystery that is central to the novel’s plot.
Identity system for the Children's Museum of Richmond, referencing children’s blocks, crude paper cut-outs, and arts and crafts. The four initials tumble and form an infinite number of configurations, highlighting the interactive, playful nature of the museum.
Poster for a concert featuring music from composer Philip Glass’s album Solo Piano. A “g” was shot through a kaleidoscope to create both Glass’s initials and a mystical, repetitive, and dreamy image that is in keeping with Glass's style of music.
92 page book for the Podium Foundation, a non-profit organization that promotes the literary and visual arts among Richmond Public Schools. The design, a collaboration with Brian Gartside aims to display the students' work in a respectful and elevatory manner. A select group of high school students had the opportunity to work on the book by letterpressing some of the titles that are used throughout the publication.
Packaging redesign with the goal of making this iced frappuccino drink a more upscale alternative to other similar items on the shelf. Based off of the traditional pairing of morning coffee and a newspaper, the package is designed in the style of a French paper from the early 1900s, using actual headlines and images from the time period.
Collateral for the VCUarts 2011 Graphic Design Senior Show. Each of the forty-two graduating seniors is uniquely represented through his or her fingerprint. The "we're getting out" headline simultaneously references getting out of college and the "prisoner" implication of the fingerprints.
Letterpress poster for musical artist Florence and the Machine. The hodgepodge "sea" of ornaments references Florence's layered, ornate sound, and the silver anchor relates to the themes of sinking and death prevalent in many of her songs.
Collaborative poster with Brian Gartside for Ingrid Michaelson’s single “Parachute.” The imagery references both the music video’s celestial imagery and the song’s innocent, idealistic lyrics.
Type specimen booklet for a self-designed slab serif that is a bit quirky and friendly, but still legible at small point sizes; called Binghamton because of the typeface’s “everytown” aesthetic.
Model call poster for Virginia Commonwealth University’s annual fashion show. Based off of the show’s theme of “heritage,” the poster juxtaposes contemporary dress forms with a unique collection of typefaces. Other print collateral created by Georgiy Kuznetsov and Brian Gartside.
Hello, my name is Alyson Aversa and I'm a graphic designer. I'm a recent grad of Virginia Commonwealth University's design program. I am currently living in Jersey City and working as a full-time freelance graphic designer at west elm in Brooklyn.
I am always looking for new opportunities and freelance work, so please contact me if you are interested!
For more information, please take a look at my résumé.
e-mail me at alyson@alysonaversa.com or call at 804 901 0796.