Full 360° design and campaign for Farmacy’s limited edition cleansing balm “Peaches ‘N Clean,” inspired by fresh, juicy peaches and the height of summer. All illustrations were custom designed and used throughout all packaging and digital + PR assets. We also developed a custom jam to celebrate this launch. I art directed the photography and directed my team to further design into the “peach picnic” concept, incorporating a picnic blanket gingham pattern and cues to food throughout the assets. We also introduced a novelty typeface to energize our standard type treatments. Print/packaging design support Chelsea Rodomista, digital support Michelle Chin.
