Holiday 2022 Gift Sets
Full 360° design and campaign for Farmacy Holiday 2022 gift sets. Inspired by how Farmacy combines natural ingredients with scientific, clinical results, I concepted and designed the full “mad scientist” aesthetic. The packaging features illustrations of our products on lab stands with ingredients interacting playfully throughout. This inspired the photography style, which I art directed to bring the design of the cartons to life. To keep customers engaged throughout the 3-month season, we also developed three “phases” of imagery, to ensure variety and as a lead-in to high gifting time. I also oversaw the implementation of these elements into digital assets used throughout the season. Print/packaging design support Chelsea Rodomista, digital support Michelle Chin.
A huge goal of this campaign was to uplevel the aesthetic of our holiday assets from the previous year. Below is an example of the elevated creative. We leaned into luxe, rich textures and color to cue to the holiday season, rather than the expected snow and ribbon.
