Primary design for Fresh’s Crème Ancienne White Truffle Overnight Mask, Fresh’s most luxury, highest price-point product in its portfolio. Inspired by an ancient recipe crafted in a monastery, the design of the jar is humble yet qualitative. The glass contains PCR content, and the glass+cap are fully recyclable. The aesthetic of this product prompted the redesign of the entire Crème Ancienne franchise (pictured below).
Before/After shows the redesign of the full Crème franchise— keeping all the existing elements unique to Crème, but making the type and border treatment much more refined, and ensuring consistency across all forms.
Crème Ancienne gift set design, featuring the original recipe handwritten by a calligrapher.