I was lucky enough to be a part of the branding and launch of West Elm's concept store, West Elm Market. A "new kind of general store," Market offers beautiful and functional home products in four main categories: kitchen, care & repair, garden and personal care. The branding is simple and utilitarian, yet still charming and a bit quirky. This is a sampling of collateral I've created for the brand, including the grand opening invitation printed on a dish towel, various promotional pieces and cards, shopping bags and gift packaging, branding for the in-store coffee shop, and product packaging. Created in collaboration with Diane Shaw, Arnau Dot Sayos and Alba Hollister-Ruiz. Creative direction by Vanessa Holden. Photography by Julian Wass.
Gift card and credit card collateral
Custom type and illustrations for product
